Bailey Tillman has been selected to be part of the NCAA x Meta NIL Empower Program for the spring 2025 cohort. Hosted by the NCAA and Meta, this three-month program aims to help NCAA women student-athletes enhance their name, image and likeness opportunities and prepare for life beyond sports.
 
"I'm so excited to be selected to participate in this program," said Tillman.  "It means a lot to me to be surrounded by other successful female student-athletes.  I'm looking forward to expanding my knowledge on NIL and how to build my brand.  The connections and opportunities are only up from here."
 
The NCAA x Meta NIL Empower Program is a unique initiative that helps selected student-athletes bridge the gap between college sports and professional opportunities. During this program, participants will have the opportunity to gain knowledge from Meta product experts, network with peers and industry professionals, and learn about financial literacy from former student-athletes and industry experts.
 
Participation in this program gives student-athletes direct access to Meta product experts to learn how to build a personal brand, grow an audience and maximize NIL opportunities across Meta's platforms.  The program also enhances connections and networking opportunities with other women student-athletes and industry professionals.
 
Select athletes, as a result of participation, may receive:
• 1:1 Meta support.
• Priority for Meta editorial and product marketing opportunities.
• Exclusive access to NCAA events and career development opportunities.
 
Each program's cohort includes 50 women selected from more than 1,100 applicants. Athletes are chosen by Meta based on a set of criteria, including diversity across sports and divisions, current social media presence, and reasons for joining the program.
 
Former participants have experienced significant success during the program. The fall cohort gained over 13 million Instagram reel plays and 100,000 new followers during the three-month program.